Great British Ice Cream Staycation

70% of members surveyed by the Ice Cream Alliance said their turnover was down considerably in 2020 compared to 2019.

We have created The Great British Ice Cream Staycation campaign to support the ice cream industry as it recovers from the Covid-19 pandemic.

We have produced a free DIY promotional toolkit for you to use comprising:  Social Media campaign ideas and guidance; press release templates for use in your local media; guides on how to approach your local radio station; Point of Sale materials; information on how to trade successfully and safely this summer, and much more.

To download your toolkit please complete the following fields:-

For press enquiries or if you’d like to partner with the campaign please email us on including GBICS in the subject line.

For more information on becoming an ICA member please click here.


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