Each year the Marvin Benton Award is given to an individual who has demonstrated an outstanding & continued contribution to both the Ice Cream Alliance and the wider industry.
For 2019 Dave Dimon is celebrating 60 years of working in the ice cream industry – it was a fitting tribute to present him with the Marvin Benton Award in recognition of his numerous achievements which have benefited so many individuals and businesses.
He is perhaps, best known today for his leading role in Ice Cream Direct (UK) Limited, a new company he launched in 2004. This is a national buying group now comprising 50 smaller independent ice cream wholesalers & cash & carry operators who at that time were struggling with the new account terms imposed by Treats Ice Cream.
The independent companies that make up Ice Cream Direct UK have between them a knowledge & experience of the ice cream industry that would be hard to find in any other organisation.
Dave heads up the company today negotiating terms, deals & special offers for group members by liaising with the major manufacturers in the ice cream industry – Unilever (Walls), R & R Ice Cream (Treats/Nestle), Mars & Cadburys. The combined turnover of the members of Ice Cream Direct allows them to negotiate competitive prices on major branded ice cream products.
Smaller, independent ice cream mobilers & secondary wholesalers also benefit when they buy from a member of Ice Cream Direct. There are few businesses today that look after the “small ice cream man”, the traditionalist, the ice cream entrepreneur but this is exactly what Ice Cream Direct members do.
Dave is a great supporter of the Ice Cream Alliance & the Yorkshire Division & remains as motivated today as when he first started almost sixty years ago as a young man. His personal story shows an incredible journey from part time ice cream mobiler to Managing Director in a relatively short length of time.
He has always been passionate about his business & a driving force in the ice cream industry.
More information on Ice Cream Direct UK can be found at http://softicecreamdirect.co.uk
Written by Maggie Rush for the Ice Cream Alliance