The UK's ice cream industry is gearing up for a sales bonanza as demand for ice cream products continues to soar.
Domestic and international buyers are heading for the Ice Cream Expo - the UK's biggest trade showcase for ice cream and frozen products - in record numbers.
The event to be held at the Yorkshire Event Centre, Harrogate on February 14-16 is expected to attract more than 2,000 visitors.
Ice cream sales generate more than £1bn to the UK economy with ice cream remaining the most popular affordable treat for families.
The expo is organised by The Ice Cream Alliance - the trade association for the ice cream industry - and its Chief Executive, Zelica Carr is forecasting another successful year for exhibitors.
"The UK has a reputation for innovation and quality which is attracting a growing interest in the expo from international buyers and decision makers," said Mrs Carr.
"Combine this with buyers from an already strong and confident UK market and the scene is set for another bumper event.
"Last year's expo generated millions of pounds worth of business with some exhibitors reporting the best sales in 30 years.
"I'm sure there will be a great deal of interest in investing in new equipment as well as identifying new flavours, products and services.
"While traditional ice cream remains a firm favourite demand is increasing for frozen yoghurt, sorbets and semi- freddo ice cream cakes."
The Expo will also host the prestigious National Ice Cream Competition where ice cream producers from across the UK vie to be crowned the National Ice Cream Champion.
More information on The Ice Cream Expo 2017 and The Ice Cream Alliance can be found at www.ice-cream.org or by contacting the ICA on 01332 203333.